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YUICHI TOYAMA
Eyewear that is simple yet unique: expressing individuality without following trends.
Visit their official website: https://www.yuichitoyama.com
PHILOSOPHY
TRADITION & INNOVATION
Yuichi Toyama, both brand and designer, blends heritage with innovation for high-quality, Japan-made eyewear. His minimalist frames, guided by 5 key principles: Look, Think, Draw, Make, Break, reflect a timeless aesthetic.
Designer:
YUICHI TOYAMA
Starting Spring 2017 the brand name USH by Yuichi Toyama changes to YUICHI TOYAMA.
Yuichi Toyama is deeply influenced by the history of eyewear. His design is an interpretation of the traditional aesthetics of structure and colour, combined with modern eyewear designs. This is the basis on which he develops the new collections.
SOME FRAMES WE CARRY
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