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JULIUS TART OPTICAL
JULIUS TART OPTICAL is a brand newly established by Julius Tart's nephew, Richard Tart, to carry on the legacy of Julius Tart, the founder of Tart Optical Enterprises, which was established in the early 1950s.
Visit their official website: https://www.juliustartoptical.com
Story
Julius Tart designed some of the most well-known glasses when he started his brand in New York in the 1940s. Over time, these signature frames became famous thanks to film stars like James Dean. In 2016, Tommy O’Gara from The Light Co. teamed up with Julius Tart’s nephew, Richard Tart, to bring back the brand. They used inherited archival material passed down through the family to recreate the classic frames. Today, the frames are made in Japan with premium cellulose based acetate and still feature durable barrel hinges, making them long-lasting.
About
JULIUS TART OPTICAL, which started in 2016, retains the charm of New York’s golden era from the 1950s to the early 1970s. It draws inspiration from art, culture, and the innovative design spirit of New York. The collection faithfully recreates authentic shapes, restores several iconic frames, and is also planning to introduce new designs in the future.
Some frames we carry
